About Us

We grow thanks to the efforts of the best human team possible

We offer specific solutions for each type of sports center that maximize their efficiency and profitability.

equipo fitnesskpi en una feria fitness presentando la plataforma

A team with extensive experience in Fitness management and a Technological approach.

At FitnessKPI, we believe it is our duty to bring the experience gained over more than 30 years in Fitness Club Management to our clients' daily operations. We do this by creating the most specialized and cutting-edge Business Intelligence  Software Solution on the market.

Pablo Viñaspre
CEO & Co-Founder
"Our vision is to become the premier business intelligence (BI) software in the world for this industry. We pursue this goal because we are committed to assisting sports clubs in enhancing their management practices and encouraging more individuals to engage in physical activity to improve their health. Leveraging our experience, we have integrated artificial intelligence into our platform. This dedicated AI layer, trained specifically for fitness management, streamlines our clients' operations, making their lives easier."
Isabel Vega
Partnership & Co-Founder
"We partner with every major management software in the fitness industry to enhance—not replace—what clubs already use, adding powerful analytics and insights with zero barriers to adoption."

Our experience enhanced by Artificial Intelligence

We've integrated a dedicated layer of Artificial Intelligence, specifically trained for fitness management, to simplify our clients’ experience.

 

Equipo de fitnesskpi en reunión en la oficina

Our history

2018

Foundation

FitnessKPI team meeting in the office

In 2018 by fitness experts Pablo Viñaspre and Isabel Vega, who, with more than 25 years of experience in managing sports centers, identified the need for Business Intelligence tools to improve data-driven decision making in the industry.

2019

Market Launch

The initial version of FKPI has been launched, with a primary focus on seamlessly integrating data from various management software systems to generate a comprehensive, daily-updated dashboard

2020

COVID-19 Pandemic

When the COVID-19 pandemic struck, FitnessKPI didn't stand still. Instead, we utilized that time to develop a more advanced version capable of not only aggregating data but also analyzing it and making future predictions.

2021

We develop ANNA

With the introduction of ANNA, an AI expert in sports club management, version 3.0 of FitnessKPI is launched.

ANNA diligently monitors our clients' businesses 24/7, serving as a virtual consultant.

2022

Internationalization

After experiencing significant growth in Spain, catering to both independent clubs and club chains, we initiated global expansion efforts.

2023

We Launch FitnessCRM

We launch FitnessCRM.

Our innovative module engineered to streamline and automate various strategies for enhancing customer acquisition, retention, and sales performance. This dynamic tool empowers businesses with automated actions, personalized interactions, and data-driven insights to optimize customer engagement and drive sustained growth.

2024

Customize and Hypersegment

A new, more flexible version of FitnessKPI is born, allowing for the customization of dashboards and reports. Additionally, it features a segmentation engine to hyper-personalize communication with clients.

Opinions and testimonials from those who trust us

See All
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“For me, FitnessKPI is above all about saving time. It makes it easy to view and customise dashboards, focus on exactly what I need and automate processes. Now, with the opening of our second club, we’ll be able to manage both locations under the same KPIs, compare results and keep improving our processes.”

Gorka Layola García
Fitness Manager
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“If we want to remain a leader in the Swiss fitness industry, we need to make the right decisions at the right time. FitnessKPI enables us to be truly data-driven, access the information we need and, at the same time, get closer to our customers and better understand their needs.”

Team
Let´s go fitness
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“FitnessKPI allows us to turn the data from our facilities into decisions. We analyse how our services and spaces are being used to create new experiences, develop activities, guide investments and introduce new services. For us, analysing this information is essential to keep innovating and strengthening our differentiation as a brand.”

Manel Lucas
CEO
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"FitnessKPI has significantly improved our daily management. I can now quickly see net loss or gain, clients at risk, class usage, and gym attendance at a glance. I can also compare current data with previous months and years and monitor revenue growth or decline"

Nawruz Ochieng
AFROFIT
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"Without a doubt, FitnessKPI has generated growth and added value for Nine Fitness and spAce that we have been seeking since the beginning of our brand. It allows us to dedicate our efforts to direct management with our clients and focus on the future in a much more efficient way.

FitnessKPI is our perfect travel companion."

Óscar Meléndez
NINE FITNESS
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"Fitness KPI represents a significant time-saving tool for our franchisees and their teams by providing them with effective control and detailed analysis of their clubs, thereby optimizing their operations and supporting them in achieving their goals and improving their performance. Additionally, as a master franchise, it gives us a global perspective that facilitates the creation of strategies to benefit the results of our entire chain."

Carla Sucarrat
ENERGIE FITNESS
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“With FitnessKPI, we simplify data acquisition and make decisions faster. Its alert and prediction algorithms are very useful. The challenge is for more managers to use its information to lead with greater robustness.”

Gabriel Domingo
Claror
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Congratulations on the excellent work on the project. I am pleasantly surprised by the evolution, and the functionalities are spectacular. Great commitment and dedication from the entire team.

Eduardo Valiente
AIRA SPORT
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I thank and congratulate your company for its quick response, commitment to continuous improvement, and customer orientation. These are qualities worthy of highlighting and sincerely recognizing.

Sandra Gil
LLOP GESTIÓ
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Congratulations on developing such an attractive and useful program! It has been created with dedication, effort, and creativity, resulting in a valuable and enjoyable product for users.

Carmen García
UAB

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