Compare your gym's main KPIs with the market

Our benchmarking system allows you to evaluate your data against similar sports centers so you can see where you excel and where you need to improve.

Acquisition Rate
Margin of Safety
Growth
Adherence
Others

Knowledge is power, but comparing your data with the competition is a superpower.

Person analyzing FitnessKPI dashboards with charts on a laptop and a large monitor at a desk.
Data comparison window showing metrics side by side for analysis

Contrast your data with your competitors

Compare your key indicators against those of the competition and verify what is a market trend and what is unique to your business.

Identify market trends

Understand the trends and patterns in the industry to make informed and strategic decisions.

Two people in a meeting reviewing FitnessKPI dashboard data on a laptop, with documents and devices on the table.
Data comparison window showing KPI growth, added and lost members over time with bars and line chart
Surveillance 24/7
Finance
Loyalty
Acquisition
Revenue
Watch out! The pace in Revenues you have this month is too low to achieve the monthly goal. You have €26,224 so far and the target is €30,000 in total revenues..
Attrition rate
Compared to the industry your Attrition rate is not good. You have room for improvement. Let's go!
Attrition rate
You have a good acquisition rate (5.67%) for the industry (5.09%), the room for improvement is possible although not of great magnitude.

Optimize your operations

Knowing whether a result is a common industry trend, seasonality, or other factors affecting both you and your competitors allows you to make more accurate decisions. Discover which areas you can improve and how to do so with rational, data-based recommendations.

Improve member retention with Churn Prediction
FitnessKPI is the only tool in the fitness industry that offers you real data from hundreds of clubs in more than 18 countries, segmented by business model and club type. It lets you know how you are doing and how far you can go.
Person holding a smartphone showing FitnessKPI's retention analysis while a laptop displays the dashboard in the background

WHY COMPARISON IS IMPORTANT

Benefits of Benchmark Analysis

Better Informed Decisions

Comparing our results against the competition allows us to make better, more informed decisions.

Average State of the Competition

Comparing our KPIs against those of our competitors helps us understand the industry's health and provides ideas for actionable steps

Positioning and Verified Results

In business, comparing data with competitors informs achievable goals.

INTEGRATIONS

All your data centralized in a panel with AI analysis

FitnessKPI acts as the central nervous system of your operations, seamlessly integrating with a wide range of software platforms to ensure that data from every aspect of your business is consolidated into a single coherent stream

FitnessKPI Blog

On our FitnessKPI blog, you will discover useful tips on how to manage a gym, the most important KPIs in the fitness world, fitness industry trends, technology, and much more.

Visit the Blog

Frequently Asked Questions

Do you have questions? Here you will find answers. If you don't find what you're looking for, don't hesitate to contact us.

Let's explore how you can maximize the potential of your data

Request a demo
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