Build and automate the Member Journey that drives retention

Design the Member Journey so every member receives automated communications based on their behavior, at the right time.

Personalize every member relationship, improve retention, and create new revenue opportunities without adding more manual work for your teams.

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Hombre y mujer en la recepción de un gimnasio recibiendo su membresia.

Demographics Data

Churn Rate

Profile Heatmap

Others

Keep members engaged at the moments that matter

Homnbre en la recepción de un gymniso segfurando su tarjeta de mempresia

Geolocation map showing lost members by postal code with color-coded zones and a marked center location.

Members start disengaging before the club notices

Do you know which actions can make the biggest difference during a member’s first year?

FitnessKPI includes a ready-to-use Member Journey template created by fitness management experts, covering the key moments of the first year and the segments associated with each stage.

Activate it as is or adapt it to the way your clubs operate.

Guide members from their first days, help them build a lasting habit, and improve retention without designing the entire experience from scratch.

Personalized member engagement doesn’t scale manually

Do you send the same message to someone who just joined, someone who trains five days a week, and someone who hasn’t visited the club in a month?

FitnessKPI automatically classifies each member and updates their segment as their behavior changes.

This lets you encourage attendance, rebuild habits, recognize loyalty, or recommend services based on their interests.

Every member receives relevant messages and offers, improving campaign response and creating more cross-sell opportunities.

Two people in a meeting reviewing FitnessKPI dashboard data on a laptop, with documents and devices on the table.

chicas fitness ginasio leyendo mensaje marketing

Surveillance 24/7

Finance

Loyalty

Acquisition

Revenue

Watch out! The pace in Revenues you have this month is too low to achieve the monthly goal. You have €26,224 so far and the target is €30,000 in total revenues..

Attrition rate

Compared to the industry your Attrition rate is not good. You have room for improvement. Let's go!

Attrition rate

You have a good acquisition rate (5.67%) for the industry (5.09%), the room for improvement is possible although not of great magnitude.

Execution depends too much on staff

Do you rely on someone to remember when to send a message, make a call, or create a task?

Automations trigger the defined action when a condition is met or member behavior changes.

Send an email, WhatsApp message, or SMS, start a workflow, or assign a task when a member joins, activity drops, an anniversary arrives, or a segment changes.

Your strategy is executed consistently across every club, reducing manual work and helping your teams act in time to protect retention and revenue.

Benefits of Customer Engagement

Retain more members

Every member follows a journey adapted to their profile and behavior. Guide them from their first days through long-term loyalty with consistent actions at every stage, acting before disengagement turns into cancellation.

Personalize engagement at scale

Deliver a consistent member experience across every club, with automated follow-up and relevant communications tailored to each segment. Personalize every member relationship without multiplying manual work for your teams.

Increase member lifetime value

Detect drops in activity and patterns of interest to trigger automated re-engagement or cross-sell actions. Protect the member relationship, increase retention, and create new revenue opportunities.

FitnessCRM

Improve member relationship management with marketing automations by hyper-segmenting each member profile according to their needs.

Automated Actions
Marketing Workflows
Management of Leads, Current Members, and Former Members
Sales Process Control
Sending SMS, WhatsApp, Social Media, and Emails

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Empowering Different Fitness Business Models

Addressing Industry Challenges with Data

We offer specific solutions that maximize the efficiency and profitability of each type of gym and sports club.

Franchise

FitnessKPI is a Business Intelligence Software designed for franchises like yours, where you can view dashboards and KPIs for each center, compare them at a glance, obtain detailed daily reports, customize your KPIs, and much more.

Chain

Access homogeneous data from all your centers and get a comparative ranking of their results, quickly optimizing and standardizing the most profitable actions in a simple way.

Private: Independent Club

Improve competitiveness with detailed analysis, dashboards, KPIs for operational optimization, and personalized marketing strategies to manage your club.

INTEGRATIONS

All your data centralized in a panel with AI analysis

FitnessKPI acts as the central nervous system of your operations, seamlessly integrating with a wide range of software platforms to ensure that data from every aspect of your business is consolidated into a single coherent stream

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Frequently Asked Questions

Do you have questions? Here you will find answers. If you don't find what you're looking for, don't hesitate to contact us.

Any data that is in digital format can, in principle, be integrated. The most common data is in the club management software, accounting software, class booking software, fitness equipment software, or CRM. We can also automatically integrate data that is in Excel sheets or any other digital format.

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FitnessKPI Blog

On our FitnessKPI blog, you will discover useful tips on how to manage a gym, the most important KPIs in the fitness world, fitness industry trends, technology, and much more.