Fitness KPI enhances you with a competitive advantage

Member Profile

This area identifies the real profile of your customers by gender, age, seniority, membership and level of frequency.


New members and retention

This area analyses the two most important roles in a fitness centre: new members and retention. You will be able to check, among other KPIs, ratios of new members and leavers, ratio of closed sales, cancellations avoided, net growth, average lifetime period or customers at risk of cancellation.

Usage and occupation

This area identifies the services that your customers consume and how often, helps you to know their habits and consumption preferences, what days they attend, at what times, which are the preferred services and what spaces they use most frequently.


This area analyses the club's profitability levels through different indicators. You can easily check your ebitda customer's value, break-even, bad debts, average monthly payments and many other KPIs.

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And check out the simplicity of use and the potential of FitnessKPI for managing sports facilities