Acquiring a new member can cost up to seven times more than retaining an existing one.
Our predictive model analyses each member’s behaviour and identifies, with 80% accuracy validated in production, who is most at risk of cancelling within the next 60 days.
Each member is given a risk score from 0 to 100, together with a clear explanation of the factors increasing their likelihood of leaving.
HOW WE HELP YOU IMPROVE MEMBER RETENTION
Without a predictive model, contacting 100 members at random identifies around 14 who are genuinely at risk.
With FitnessKPI, that number can rise to 63.
Your team spends less time on unproductive outreach and gets more from the same time and resources.
Knowing a member is at risk is not enough.
Each prediction can include up to three factors, such as lower visit frequency, no recent visits or outstanding payments.
Every conversation starts with context and can be tailored to the member’s situation.
Not every at-risk member has the same likelihood of cancelling.
The predictive score helps identify members who are up to eight times more likely to leave, so your team can focus where it matters most.
Each member gets the level of attention their risk warrants.
“For me, FitnessKPI is above all about saving time. It makes it easy to view and customise dashboards, focus on exactly what I need and automate processes. Now, with the opening of our second club, we’ll be able to manage both locations under the same KPIs, compare results and keep improving our processes.”
“If we want to remain a leader in the Swiss fitness industry, we need to make the right decisions at the right time. FitnessKPI enables us to be truly data-driven, access the information we need and, at the same time, get closer to our customers and better understand their needs.”
“FitnessKPI allows us to turn the data from our facilities into decisions. We analyse how our services and spaces are being used to create new experiences, develop activities, guide investments and introduce new services. For us, analysing this information is essential to keep innovating and strengthening our differentiation as a brand.”
"FitnessKPI has significantly improved our daily management. I can now quickly see net loss or gain, clients at risk, class usage, and gym attendance at a glance. I can also compare current data with previous months and years and monitor revenue growth or decline"
"Without a doubt, FitnessKPI has generated growth and added value for Nine Fitness and spAce that we have been seeking since the beginning of our brand. It allows us to dedicate our efforts to direct management with our clients and focus on the future in a much more efficient way.
FitnessKPI is our perfect travel companion."
"Fitness KPI represents a significant time-saving tool for our franchisees and their teams by providing them with effective control and detailed analysis of their clubs, thereby optimizing their operations and supporting them in achieving their goals and improving their performance. Additionally, as a master franchise, it gives us a global perspective that facilitates the creation of strategies to benefit the results of our entire chain."
“With FitnessKPI, we simplify data acquisition and make decisions faster. Its alert and prediction algorithms are very useful. The challenge is for more managers to use its information to lead with greater robustness.”
Congratulations on the excellent work on the project. I am pleasantly surprised by the evolution, and the functionalities are spectacular. Great commitment and dedication from the entire team.
I thank and congratulate your company for its quick response, commitment to continuous improvement, and customer orientation. These are qualities worthy of highlighting and sincerely recognizing.
Congratulations on developing such an attractive and useful program! It has been created with dedication, effort, and creativity, resulting in a valuable and enjoyable product for users.
