“Don’t trust our data… we extract it manually”: The sentence that sparked a fitness revolution

Some sentences change everything.
And this was one of them:

“Please don’t trust too much our data… we extract it manually.”

Pablo Viñaspre, CEO and founder of FitnessKPI, first heard it years ago during a consultancy session.
Then he heard it again. And again. And again.

From Spain to Portugal, from Colombia to the UK… the pattern repeated itself:
The data existed — but nobody trusted it.
Worse still, nobody was using it to make decisions.

How can you improve if you don’t know what’s happening?

After more than 20 years helping fitness clubs boost performance, Pablo had identified the root of the problem:

  • Inconsistent data
  • Disconnected systems
  • Last-minute manual reports
  • Decisions made on gut feeling

So FitnessKPI was born:
A platform designed to automate, centralise and analyse everything happening in a fitness club.
No spreadsheets. No shortcuts. No wasted time.

Because when your data flows, your decisions do too.

From instinct to intelligent analysis

Today, FitnessKPI is present in over 21 countries.
It analyses performance in more than 1,000 clubs and tracks over 3.5 million members.

And it connects with everything:

  • CRMs
  • Member apps
  • Access control systems
  • Finance tools
  • Social media platforms

The result?

For the first time, clubs can see in real time what’s happening — and why.

And not just that: now they can anticipate what’s coming.

ANNA: the digital consultant who does have time

In The Inside Track podcast, Pablo explains how ANNA came to life:
An AI engine trained with over 40 years of real-world club management experience.

What does ANNA do?

  • Analyses 200+ KPIs in seconds
  • Spots deviations vs. budget, history or benchmark
  • Delivers instant recommendations and action points

Because the value isn’t in the data — it’s in what you do with it.

From watching numbers to making decisions

Many clubs are still tracking only the basics:

  • Total members
  • Joins and cancellations
  • Revenue

But those numbers only show what’s happening.
If you don’t know the why, you can’t change it.

By digging deeper — analysing usage patterns, dips in member engagementt, risk of churn, and shifts in member profiles — clubs can:

  • Spot trends before they become problems
  • Personalise experience and communication
  • Improve retention in a meaningful way

From volume to value: the future of fitness

The podcast also explores where the industry is heading:

  • A shift from mass campaigns to member lifetime value
  • The rise of dynamic pricing, just like in hotels and airlines
  • And the need to deliver hyper-personalised experiences from day one

Fitness is evolving.
And the way we manage it must evolve too.

Still making decisions based on gut feeling?

Listen to the full episode of The Inside Track with Pablo Viñaspre and discover how to stop reading reports — and start using your data to grow.

🎧  The Inside Track – Podcast with Pablo Viñaspre

Founded in 2018 by Pablo Viñaspre and Isabel Vega, FitnessKPI helps fitness clubs make better decisions through real-time data, automation and AI.

A tool built by and for the fitness industry — designed to help you grow, retain and evolve with one solid foundation: reliable, actionable information.

cross